So much success depends on how you craft your landing pages: fonts, colors, layouts... Even a marginal shift of images from the top of a page to the left or right side of your landing page can a have huge impact on your conversion rates.
One of the best design benchmarks that I've ever heard was "If you squint your eyes, and all you see is text that is black and fuzzy, chances are you need to redesign your landing page." That made sense to me because people don't really READ web pages - they SCAN them. This is the equivalent of trying to read a lawn sign while speeding past a property at 100mph. It's blurry, and often you just get the highlights: "YARD SALE", "FREE PUPPIES" or perhaps the name of someone's home-based business.
When constructing your pages, make sure you have lots of relevant text AND images - but more importantly, make sure your FONTS are EASY TO READ!!! Big and BOLD is the law. If you are not sure, ask someone that you work with that wears glasses to read your page WITHOUT GLASSES. If they get the main drift of your landing pages, then chances are you've done a good job.
Looking for more tips and treasures? Try marketing sherpa's section on landing page design. Here are a few links to their free reports.
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